Soho, London — W1T 2NS
Personal Trainer
in Soho
Looking for a personal trainer in Soho who offers a long-term, habit-building approach to strength training?
Hi, I'm Nicolina. I provide personalised personal training in Soho for busy professionals, women, beginners, neurodivergent individuals, and anyone looking to build strength in a structured, supportive environment.
Whether your goal is strength training, improving confidence in the gym, or building long-term healthy habits, I will work with you to create a training plan tailored to your body, lifestyle, and goals.
Train with me in Soho at 54 FIT
54 Charlotte Street, London W1T 2NS
The honest truth
Reasons Your Training Keeps Falling Off Track
Around half of gym members quit within the first 6 months (source).
Going to the gym can feel like an impossible challenge before you even start, especially if you feel like you don't belong in the weight room. For some people, anything that would cause them to fall 'off track' from their newly found routine can make it extra hard.
While discipline and consistency do have a role to play in long-term habits, it's also important to remove any additional 'barriers to entry' to ensure you build routines that you can adhere to.
You go without a plan
If you're deciding on whether to hit the gym or not, not knowing what you're going to train in your session will automatically make things harder. Guessing and doing random workouts will also mean you will take longer to see results, which again could impact motivation levels.
Your programme was not designed for you
Generic plans from the internet can act as a starting point, but will rarely work if they're not personalised. If you're only doing stuff you dislike, have exercises in your plan that force you to constantly go from one end of your gym to another, or you're exacerbating any injuries or limitations, you're more likely not to stick to it over time.
You are doing too much too quickly
We've all seen ads for those fitness bootcamps that require you to go from 0 to 100. While it may seem tempting to go all in, I would encourage you to reflect on when's the last time you were successful with changing your life overnight, having never displayed those sorts of habits before.
Most people who successfully change their behaviours do not have a black or white approach but take going off-plan as a given, and build in strategies to adjust when that happens.
The difference in my coaching approach is focusing on gradual changes. I have helped many people who used to always find excuses for not working out to be the most consistent in the gym they have been in their lives.
"The best training plan is the one you will actually follow."
Get StartedHow we work together
Personal Training Options in Soho
Every option is built around your goals, schedule, and starting point.
Personal Training
One-to-One
Personal Training
A fully personalised programme built entirely around your goals, your schedule and your starting point. Every session has a purpose, and progression is planned. Substitutions and modifications are always on hand because life is never that predictable.
Beginners
First Time
in the Gym
Never trained with weights before or not sure where to start? I work with a lot of beginners and focus on explaining things in simple language and teach correct technique from the start.
"I've succeeded as a trainer the day my client is able to walk into the gym on their own and feel confident they can get a good workout in."
Strength & Muscle
Building Strength
and Muscle
A structured progressive programme for people who want to prioritise getting stronger or building muscle, or a combination of both. If you find day-to-day tasks too exhausting or want to break through a plateau, the plan is built around where you are and where you want to get to.
Paired
Training
With a Partner
Train together but get coached individually. Both people follow a programme that actually works for them, with the ability to have some specificity for individualised goals.
Small Group
Small Group Sessions
Up to four people, same structured plan, coaching cues specific to each person. Build accountability and healthy competition by training with your friends.
A sustainable approach to training
Strength Training That Fits Real Life in Soho
Training shouldn't feel like something you have to punish yourself for doing.
It should work with your routine, not against it and — dare I say — should even feel enjoyable!
Strength Training for Beginners
Starting at the gym can feel overwhelming, especially if you don't know where to begin. We will work on proper form, simple structured workout plans, and become comfortable in the weight room so you can eventually train independently without second-guessing yourself.
Busy Professionals
If you have a client-facing role, big deadlines or lots of work travel, having a training plan that prioritises flexibility is key. Oftentimes, you will see the most mental benefit from prioritising a health-centred habit even if it's usually the first thing to go. With over a decade of experience working in tech, I have been in your shoes and have developed some systems over the years to maintain consistency.
Strength Training for Women
Strength training isn't just about aesthetics; it's about building a body that supports you long-term. For women, resistance training plays a key role in improving bone health, supporting hormonal balance, and building everyday strength. My coaching focuses on helping you feel stronger, more capable, and more confident both inside and outside the gym.
Neurodivergent Adults
If you're neurodivergent or find it hard to stay consistent with traditional fitness routines, your training needs to be structured differently. My coaching focuses on clarity, simplicity, and repeatable systems. I use clear cues, predictable programming, and take as much time as needed to explain everything in a way that makes it accessible.
Plans & Pricing
Training Plans and
Pricing in Soho
| Weekly Coaching Plan | £300per month |
| Bi-Weekly Coaching Plan | £150per month |
| 2 to 1 / Paired Personal Training | £100per session |
| Small Group Personal Training | £30per person / session |
The philosophy
Why Consistency
Beats Intensity Every Time
Most people think they need to nail the perfect exercise routine. In reality, the best exercise for you is the one that you will actually do.
Going all out for a few weeks, then disappearing for two months, will never get you the results that showing up regularly will.
My habit-building approach focuses on small, consistent habits first before adding anything on top. That is how training becomes sustainable long-term rather than something you do to punish yourself or until you burn out.
Structured programme with clear week-on-week progression
Proper technique so you reduce the risk of injury
Flexible scheduling and session length so training fits around your life
Real progress you can measure in and outside the gym
The honest version
Why Personal Training With Nicolina Is Different
I'm not the right fit for everyone. If you want a crash diet and intense training plan, or someone who uses negative reinforcement to motivate you, I'm probably not the trainer for you.
I work with people who:
May not see themselves belonging in the weights section in the gym
Want to prioritise long-term health and wellbeing
Are juggling the demands of life and complicated health history
Want a calm, methodical and structured PT vs someone who has an all-or-nothing approach
Have injuries or back pain which would benefit from additional strengthening beyond a simple physio routine
Get started
Ready to Start With a Personal Trainer in Soho?
If your training has felt inconsistent or you have been putting it off because you do not know where to start, this is a good place to begin.
You do not need experience. You do not need to already be fit. You do not need to have a clear goal yet. A lot of people I work with come in unsure of exactly what they want and figure it out together as we go along.
Get in touch, tell me a bit about where you are right now and what you are hoping to achieve, and we will take it from there.
Location
54 FIT, 54 Charlotte Street
London W1T 2NS
Near Oxford Circus · Tottenham Court Road · Goodge Street · Warren Street · Euston
Common questions
Frequently Asked Questions
Everything you might want to know before getting started.
What makes personal training in Soho with Nicolina different from a regular gym?
I have tried personal training before, and it did not stick. Why would this be different?
How quickly will I start seeing results?
I have an injury or pain. Can I still train?
How many days per week do I need to train?